
Dear Sir,
Firstly I must confess that I do not regularly follow your column or American sports. I do, however, respect your opinion and expect you are quite knowledgeable regarding the popular sporting competitions here in the States.
That said, I would like to mention a couple points in response to your article on the World Cup.
1.First of all it seems rather silly to start off an article by alienating the audience you wish to speak to. Shouldn't editorial journalism aim to openly discuss topics with those of a differing viewpoint? Essentially, what's the point in preaching to the choir?
2.You mention that “prejudice, for me, isn't the problem” and yet later admit if “you were raised with soccer, I'd totally get it.” This sounds like prejudice to me – a preconceived judgement or opinion – but prejudice isn't necessarily a bad thing. In fact it's unavoidable really. The issue is whether or not one can recognize their prejudices. You weren't raised with soccer, so you don't like it all that much. Seems like a normal reaction.
3.However, the constant need to discuss soccer and why it's boring and why you, as a American sports enthusiast, don't like it gets old really quick. No one else in the entire world does this. You won't find an English journalist writing an article on how dull baseball is during the World Series. Nor would you find a Chinese reporter mentioning how funny it is that American football players wear so many pads during the Super Bowl. If an American sport captures the attention of a foreign nation, such as basketball has in China, then it is followed with some interest. If it doesn't, as American football might be in China, then it just isn't discussed.
4.This leads to the main point of your whole article: you are annoyed that you have to hear so much about a sport you care so little about and which you imagine most Americans care very little about. You're a little bored this summer and need a good whine; not unlike an Englishman during alternating years between World Cups and European Championships who is forced to watched boring old cricket. Now a more interesting article would ask why anyone is trying to kick “a hole in the ancient force field” that keeps Americans from liking soccer and the likelihood of this actually happening.
5.During the World Cup in 2006 and estimated 93 million people worldwide watched each match and more than 5.6 billion people watched matches live during the entire tournament. My research might not be top notch, but the point the article makes is right on the money. American television networks crave the kind of audiences the rest of the world has when it comes to soccer. It's an untapped market here in America and like all untapped markets a demand has to be created. But what the idiotic American network executives fail to realize and what is most important about this whole issue is that sports are unlike other products. The demand for sporting events doesn't come top down through basic marketing maneuvers. The demand comes from the people. People know what sports they like and the networks have to react accordingly. No one is going to convince you that soccer is interesting by marketing it at you (which is why they got all your kids to play so they get them while they're young). Its a fake gesture, a free market capitalist cowboy attempt to wrangle in a few more dollars. The rest of the world worships soccer. Hell, the rest of the world calls it a completely different name. That's how much Americans don't care about it. And you know what? It's all right. It doesn't really matter if soccer catches on here in the States. It probably will gain popularity due to the “steady growth in the Spanish-speaking population” and a younger generation more acquainted with the game. But the rest of the world doesn't care. And really, most Americans won't care. The only people that care either stand to make money out of the sport's success in the US or are the targeted clientele who feel the need to convert everyone else.
Anyway, my response seems to be just about as longer as your original article, making the probability that you've actually read any of this very small. I hope your enjoy the sports you grew up with and I hope that you leave me to enjoy the sports that I grew up with.
Regards,
Joe Buckner

